Getting traffic on a website is important as it helps in generating revenue via Ads or in case of eCommerce sites, it helps in generating more sales. But once you have traffic, the next important step is to track the activity done by those visitors. If you can track the activities such as clicked links, time spent in area etc. by the individual visitor, you can place elements on the page accordingly. Finally the targeted placement of elements such as ‘Call to Action’ button, add-to-cart button etc. will boost sales and revenue by multiple fold. These visitor’s behavior tracking is possible using Heatmap tools. The Heatmap tool will show you an image highlighting the areas on website were visitors clicked most and spent more time.
If you are running your site in WordPress, you can choose and install Heatmap plugin to track the behavior. Few plugins are free to use and few are premium. Such Heatmap plugins are helpful for eCommerce site, Product based site etc. to adjust the UI as per visitor’s behavior.
11 Heatmap WordPress Plugins to Track Visitor’s Behavior
1. WP Slimstat
WP Slimstat is the leading web analytics plugin for WordPress. It will give you Real-time activity log, server latency, heatmaps, email reports, export data to Excel, full IPv6 support, and much more. This plugin has more than 100,000+ active installs which is a huge number. Supports some premium add-ons as well.
This plugin enables Crazyegg.com heatmap tracking on your WordPress site, with a limited amount of configuration. Crazy Egg is like a pair of x-ray glasses that lets you see exactly what people are doing on your website.
Ptengine is a Heatmap and Analytics WordPress plugin that allows you to fix conversions problems. Get more inquiries, sales and engagement of user with this awesome plugin.
Heatmap provides real time analytics and mouse tracking that helps sites editors understand in seconds which are their best performing contents. heatmap is used to optimize the traffic flow on websites and significantly reduce exit rates. It provides you real-time analytics, with easy-to-understand heat maps.
Hotspots Analytics is one of the most advanced analytics plugin for WordPress websites including heatmaps, user activity and custom event tracking. It can be a great compliment to Google Analytics and provides support for responsive web design and touchscreen devices.
Hitsteps Analytics is a powerful real time visitor management and live chat tool. It allows you to view your visitors stream and follow each visitors to know more about each pages they see. It allow you to engage with your visitors using live chat tool. You’ll be provided with detailed information about each visitor such as geo-location, their first visit on your site, referrer to your site, their browser, OS and device, ability to engage with visitors using live chat tool, heatmap for each pages, carefully pre-generated and categorized reports, real-time analytics on all reports, etc.
The Inspectlet plugin integrates Inspectlet Analytics to your WordPress site. The service tracks mouse movement, scrolling, clicks, and typed information in your site. The three main offerings of Inspectlet Analytics include – Session Recording, Heatmaps and Form Analytics.
It helps you define, manage, and keep track of A/B-testing experiments, combined with powerful and easy to understand Heatmaps.
The free version of the plugin supports heatmap, click tracking, download monitor and live visit statistics. However, the developer does not provide support for the free version of the plugin.
10. Lucky Orange
Yet another heatmap analytics service – Lucky Orange provides live visitor monitoring and recording, heatmaps, poll monitoring, form analytics and sales/support chat. Lucky Orange sports a unique feature where you’ll be able to select a particular visitor to chat with from the admin dashboard.
This plugin is responsible for recording web sessions in real-time, analyzing recorded activity, understanding funnel and form conversion, creating stunning behavioral heatmaps for mouse movement, mouse click, page scrolling and browser attention, replaying web sessions, integrating with Google Analytics & other web analytics systems, CRM solutions and customer feedback solutions.
Heatmap analytics is one of those “must-know” things for every content marketer and startups. Using heatmap analytics helps you in knowing your visitor better. Get started with these amazing plugins!