How Google AMP plugin will Boost Site Performance on Mobile Devices with Slow Connection

By | February 26, 2016

Smartphones and tablets have become the most “easy to access” information devices, and today most people prefer reading news and information from these handy devices. Keeping this in mind bloggers and publishers around the world use the mobile web to reach these readers. But when your reader is reading your article, you surely wouldn’t like to lose him and revenue you earn due to advertisements or subscriptions, because of the time your web page takes while loading.

Google had announced a new open source initiative called Accelerated Mobile Pages. AMP is a very easily accessible framework for creating fast-loading mobile web pages. The open-source initiative is designed to enable publishers to easily improve speed with rich content like video, animations and graphics to work alongside smart ads, and to load instantaneously. It is built such that the same code will work across different devices and platforms so that content can appear anywhere in an instant – irrespective of the device type ranging from phone, tablet to mobiles.


When such a revolutionary framework is built by Google then how can be WordPress one step back in using it? WordPress is now ready to enable Accelerated Mobile Pages on your WordPress site using AMP plugin. Let us see,

How Google AMP plugin will Boost Mobile Performance of Websites?

A goal of the Accelerated Mobile Pages Project is to ensure effective ad monetization on the mobile web while embracing a user-centric approach. With that context, the objective is to provide support for a comprehensive range of ad formats, ad networks and technologies in Accelerated Mobile Pages. You can also enable analytics functionality with AMP.

Installing process of AMP plugin is similar to other WordPress plugins like downloading zip file, uploading to plugin folder and activating.

Validating Accelerated Mobile Pages for a WordPress site:

After installing the plugin, add /amp to any one of your article to load the AMP version.

For example, for your site url, you need to be loading this:

Now visit any AMP version of page in Chrome and add #development=1 to the URL.

Now open developers tools by pressing Ctrl+Shit+I, and click on Console. Refresh the page again,  if everything is right, you’ll see the message AMP validation successful.

This plugin adds support for the Accelerated Mobile Pages (AMP) Project, which is an an open source initiative that aims to provide mobile optimized content that can load instantly everywhere.

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